Rota para a pecuária sustentável (Pathway for sustainable livestock)


The project “Rota para a pecuária sustentável” is a pilot initiative that aims to support cattle ranchers in Brazil in their transition to more efficient and sustainable production systems. The project will be carried out during 2019 and 2020, and has three main components:

a.     A guide of best practices that combines the “Guia de Indicadores do Pecuaria Sustentável (GIPS)” system with the “Boas práticas agropecuarias – Embrapa” recommendations, and links them with the SAN-SAF, our outcome – based approach towards sustainability.

b.     On-site annual verification activities, that also include a quantification of GHG emissions and technical recommendations for continuous improvement; and

c.      A data management systems for continuous monitoring of the challenges and performance of participant farms.


The livestock sector is the single largest anthropogenic user of land.  By 2013, the world had over 1.5 billion cattle (making it the dominant livestock species using the land) and beef supply chains were estimated to emit around 40% of all livestock emissions, with GHG emissions peaking where beef is produced in newly deforested land.

SAN understands the role and impact that current livestock production and we believe that progress towards sustainability in livestock production calls for flexible schemes that are locally adapted and can answer both to the needs of cattle producers and the sustainability expectations of an increasingly demanding market.

This pilot allows SAN to develop a sound support system that is in close connection with the reality of field activities, and the possibility to later replicate in other parts of the world for a broader impact.

SAN and IMAFLORA have been working closely since the proposal development, and IMAFLORA will be in charge of the execution of all the on-site activities related to the project.

Working with the livestock industry in Brazil (one of the countries with the highest deforestation rate due to the expansion of the agricultural border) is an opportunity to encourage and support producers in the implementation of better production practices.

The project will also allow producers to better communicate with their supply chains, as efficient data management will allow them to support their claims and demonstrate their commitment with sustainability, while at the same time being able to point out and focus on those areas that need urgent attention.