Project Highlights
Funders
Partnerships for Forests - Brazil
Partners
IMAFLORA
Implementation dates
April 2019
-
July 2020
Commodities
Livestock
Beneficiaries
6 cattle ranching farms associated to Pecuária Sustentável da Amazônia (PECSA), with a total grazing area of 9.000 ha.
About the project
Brazil is the world’s largest beef exporter—but cattle production is also a major source of GHG emissions and a driver of Amazon deforestation. The “Rota para a pecuária sustentável” pilot helps ranchers shift to more efficient, sustainable systems through three components: a unified good-practices benchmark (combining GTPS’s GIPS and Embrapa’s guidelines, linked to SAN-SAF), annual verification with GHG quantification and improvement recommendations, and a data platform for continuous performance monitoring. Run in 2019–2020 with six PECSA-affiliated farms in northern Mato Grosso, the project was designed by SAN (assessment and monitoring) and delivered in the field by IMAFLORA (verification and results interpretation).
Outcomes
The project established a practical, field-aligned sustainability assurance system that helps producers transition to stronger production and socio-environmental practices. With efficient data management, producers can make credible, data-driven claims to their buyers and focus attention where improvements are needed. Designed for replication, it can scale impact across livestock regions globally. The work was supported by Partnerships for Forests (P4F), a UK government program that catalyzes businesses advancing sustainable land use and forest preservation across Africa, Southeast Asia, and Latin America, implemented by Palladium and McKinsey & Company.